As a millennial, it can sometimes feel like the working world is stacked against us.
With unemployment rates rising for people aged 16-24, it can be daunting to try (and possibly fail) to enter to white-collar workforce.
So, why aren’t millennials getting creative and paving their own way?
If you’re just starting a business, or you think you want to, there are a few things you need to know in order to be truly successful. I’ve been an entrepreneur for about a year now—running my own life coaching business—and these things have helped me more than any book or course ever has.
Take Your Time!
Time is a valuable necessity when it comes to branching out on your own. Rome was not built overnight, and your business won’t be, either.
There are a ton of people out there who will tell you that you need to “grind” and “hustle” in order to be successful, make money or change people’s lives. That’s not true. In whatever you’re doing, you need to make sure that you don’t overwork yourself and burn yourself out.
Trust me, I went through that. It’s not pretty! If you’re feeling stressed or overworked, the best thing to do is stop and take a break for a while. You can always come back to it later, and who knows how much farther you’ll get once you have a clear head.
I think that society puts an unneeded amount of pressure on today’s youth to rise above all of the obstacles. We hear it all the time: Stop complaining. I had to work hard too. You put aside too much time for “self-care.”
I’m a firm believer that slow and steady wins the race. You’ll be told many times that you have to get to success as fast as possible, but I urge you not to believe that. Your health and happiness come first. Take it slow!
Hatch a Plan…and be Specific
The second bit of advice I have for you is get insanely specific in what you want to offer, to who, and why. If you’re going to be creating a course, physical product or service, you want to ensure that your clients and customers are getting exactly what they need.
Finding your target audience can be tricky, so try to ask questions like, “are they male or female, what is their main struggle, and what do they want?”
Finding your ideal client is pretty much like creating a character from a book, so be creative! You also need to be specific about why you’re offering the thing you’re offering. This is where your personality can really shine through.
What inspired you to start a business in the first place? Building your brand is crucial to knowing your customer.
I like to separate this into two parts: for you, and your customer. Why do you want to be in this business? Will it give you financial freedom? Do you love changing lives? And then, why do they need the product or service? What will it teach, guide, or give them? You need to solidify their end result so that they aren’t left wondering why they invested money in something useless.
Stay True to Yourself
The last tip I have for you is, do what feels good! This is something I struggled with for a really long time, and is now what I’ve started to teach as a coach.
If you’re not someone who does best getting up at five in the morning and getting right into work, don’t. If you’re not someone who likes to make videos to promote your business, don’t. You’re going to see a lot of people tell you they think they know what’s best for you because it works for them.
No one is the same, and no one will have the same results by doing the same things. The only thing you can do, is do what’s best for you.
Starting a business as a millennial can be really difficult if you’re not clear on what you’re doing. You may make the mistake of rushing through the planning phase or doing something you don’t truly enjoy. We are entrepreneurs for a reason! Of course there are times when it will get difficult, but as long as you follow these three steps you and your business will be off to the best start it can be!
What do you think? Are you an entrepreneur, and have these tips helped you? What would you add to the business plan?