You CAN Do This


It took me until Tuesday, May 23rd, 2018 at 1:30 p.m. to genuinely admit I didn’t know how to be (and didn’t think I could be) the owner of my own business. For any women with this mentality, I am here to share my experiences with overcoming the mindset.


“Working for Deiona” sounds a little scary to me.


Starting your own business is one thing, but starting your own business as a woman is another. In today’s world, more and more men and women are considering the idea of not working for an employer. They are choosing to work for themselves, to set their own hours and be their own boss. The low wages and 40+ hour work weeks that many stuggle with are not only undesirable, but the effects are overly stressful as well. We know that the minimum wage is barely enough for people to actually maintain a semi-decent lifestyle, and unfortunatly we also know that some people don’t even make the minimum.


In this country, because the value of the dollar is held higher than the value of a life, many individuals find themselves in harsh economic and financial situations. Instead of continuing to struggle, many people in this country are shifting away from having to rely on someone else signing their paychecks to make a living.


Over the past decades, we see how more and more women are starting to become business owners. Although women have been fighting proudly and strongly for their equality in this world, we are still having a difficult time being a working woman in a man’s world. A powerful and wealthy woman—for some reason—brings fear to some people, who will go out of their way to keep a woman down—this is what frightens me the most about going into business for me.


In this male-dominated country, how could I get past this fear?


Now, of course, I know how capable I am and all that I am capable of accomplishing, but, it’s the outsiders that continue to frighten me. The ones that can’t help butting into my success and destroy it; the ones that want to see me fail… these are the people who haunt me. It’s not because I’m not tough, but because these individuals can effiectively stop me in my tracks.


The ones who want to see others stay at the bottom are the ones who typically have more than enough resources to make that happen; and not even just physically. They want to stay in charge and in control.


With so much cruelty in existence, it’s amazing when a person comes into your life to help eliminate it. I was fortunate enough to have help getting past my fear. One day while I was at work, a woman that comes to my job nearly every day decided to ask me what career path I wanted to go into next. We got into discussing how I will be entering the nonprofit sector as a grant writer, specifically for an organization that is dedicated to helping children.


To my surprise, her mother had been writing grants for nearly 30 years and could potentially aid me in my journey; I was ecstatic. She gave me her mom’s contact information and two weeks later, we arranged to have lunch.


This woman taught me more than what I expected.


Out of all the information she provided to me, there was one line that stuck out to me the most:


“As entrepreneurial women, we are always scared of the word ‘profit.’ Make sure you always know your worth.”


That line hit me beyond what I ever though a line could. I was there to gain further knowledge about the world of grant writing, and yet was given something so much more. I could engage with a woman who began her business during the times in which women weren’t even allowed to take out a loan—she had to begin her dreams through her husband. Of course, she gave me SO much useful information and resources, but the greatest—and most unexpected—thing I received was knowing my worth; I didn’t know I needed to be reminded of that until I heard it.


Being a female who eventually will be branching off and beginning something on her own, I can tend to forget my value along the way. Even when I work with clientele and I have to send them an invoice for my services, I’m so hesitant on the prices I set. Am I charging too much? Are my services even worth what I’m pricing them at? Maybe I should make this cheaper. With a single sentence, this woman threw all this these thoughts out the window.


If you are an aspiring entrepreneurial woman, please NEVER forget your worth.


It’s astonishing how powerful females are, but it’s even more astonishing that we forget our power. Instead of asking myself, “Am I charging too much?” I’ve shifted to asking, “Am I charging enough?”


I still have some work to do, but I’m done not believing in myself and letting the fear of obstacles hold me back.


Think about it…the way this competitive world is, there is absolutely no room for internal discouragement. We have enough factors trying to tear us down on the outside, why let our insides aid them in their victory?


It’s about time we know our worth, then add tax.



New Yorker relocated to Philadelphia, Pennsylvania, Deiona Monroe is a Lifestyle Writer for She’s It. With a Bachelor of Arts in Political Science and minor Criminal Justice from Temple University, Deiona aims to use her words to spread hope and awareness throughout the world. She wants her storytelling to positively impact lives and use the lessons she has learned from to help someone through their battles. Whether she touches 1,000 souls or just 1, she wants to make sure that her words promote progress and educates all those who choose to read. When not working, she still spends her time engulfed in her notebooks, looking for the right cup of tea or playing with her puppy.